International marketing campaign “Feel Good”

The German National Tourist Board (GNTB) has been running the international sustainability campaign “Feel Good Germany” since 2022.

With the Feel Good digital campaign, the GNTB aims to strengthen Germany’s image as a sustainable travel destination and to make it accessible to international travelers in a target group-specific way. The campaign includes various measures such as marketing of sustainable destinations, marketing of sustainable businesses and raising tourists’ awareness of sustainable vacations in Germany. The aim is to create a more sustainable and environmentally friendly travel experience for tourists and at the same time reduce the environmental impact of tourism.

What have we done?

We acted as technical experts in the conception of the campaign and provided support with the framework, the claim and the planned messages. Additionally we have provided expert support on the understanding of sustainability in tourism.

As part of the “Feel Good” campaign, we evaluated all tourism products and offerings for their sustainability performance according to a framework of criteria. Furthermore we have created various text modules for the online presence.